--- title: Build an Optimized Organization! description: Do you want to make the best use of and create the highest value for situation, opportunities, and resources? If so, let's get your organization optimized. image: https://extendedimpact.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20vibrant%20office%20environment%20with%20a%20diverse%20group%20of%20professionals%20engaged%20in%20a%20collaborative%20meeting%20A%20large%20screen%20displays%20colorful%20infographics%20that%20emphasize%20key%20principles%20of%20optimizing%20an%20organization%20highlighting%20terms%20like.jpeg --- [Skip to content](https://extendedimpact.com/en/principle-impact/build-an-optimized-organization#main-content) ![EIMG stone pyramid](https://extendedimpact.com/hs-fs/hubfs/EIMG%20stone%20pyramid.jpg?width=500&height=500&name=EIMG%20stone%20pyramid.jpg) - [Home](https://extendedimpact.com/) - [About](https://extendedimpact.com/about) - [Contact](https://extendedimpact.com/contact) - [Services](https://extendedimpact.com/services) Show submenu for Services - [My Biz Dev Revenue Strategist](https://extendedimpact.com/services/my-bd-revenue-advisor) - [My Fractional Project Manager](https://extendedimpact.com/services/fractional-consulting) - [My Extended Enterprise](https://extendedimpact.com/services/quarterbacked-relations) Open main navigation Close main navigation - [Home](https://extendedimpact.com/) - [About](https://extendedimpact.com/about) - [Contact](https://extendedimpact.com/contact) - [Services](https://extendedimpact.com/services) Show submenu for Services - [My Biz Dev Revenue Strategist](https://extendedimpact.com/services/my-bd-revenue-advisor) - [My Fractional Project Manager](https://extendedimpact.com/services/fractional-consulting) - [My Extended Enterprise](https://extendedimpact.com/services/quarterbacked-relations) - [Contact us](https://meetings.hubspot.com/don207/lets-connect) [Contact us](https://meetings.hubspot.com/don207/lets-connect) Apr 30, 2025 10:47:19 AM # Build an Optimized Organization! ![Picture of Don Stephenson](https://app.hubspot.com/settings/avatar/ad16b434abce58fa4657cf2b515cc35f) [Don Stephenson](https://extendedimpact.com/en/principle-impact/author/don-stephenson) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://extendedimpact.com/en/principle-impact/build-an-optimized-organization) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://extendedimpact.com/en/principle-impact/build-an-optimized-organization) [Twitter icon](https://twitter.com/intent/tweet?url=https://extendedimpact.com/en/principle-impact/build-an-optimized-organization) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://extendedimpact.com/en/principle-impact/build-an-optimized-organization) [envelope icon](mailto:?body=https://extendedimpact.com/en/principle-impact/build-an-optimized-organization) *What do we mean by optimized?* The dictionary defines optimize as: ...*make the best use of, create the highest value for situations, opportunities, and resources*. Optimize for the organization means organizational effectiveness/efficiency and operational efficiency.  A framework helps and will include your own North Star. For example, our company's North Star is: Be principle based, data driven, strategically holistic, and customer centric. A framework will also include strategies and tactics. At Extended Impact Management Group LLC, our mantra is "strategy-first" and "80/20 everything!" I read a lot and like to lean into what others say and to stay abreast of trends and innovations. In the spirit of optimizing your organization, please allow me to share some thoughts and infographics that focus on two key principles. Hope this makes sense to you and you gain some insights.   **BE A DATA DRIVEN, IMPACT FOCUSED ORGANIZATION.** ![](https://extendedimpact.com/hs-fs/hubfs/image-png-2.png?width=458&height=458&name=image-png-2.png) Demonstrating impact isn't just beneficial - it's essential. Here's why: - Organizations that can showcase their impact are 3X more likely to secure funding compared to those that can't. - High-profile donors, such as MacKenzie Scott, prioritize nonprofits that have proven positive outcomes. - Impact-centric organizations use data to prove they're delivering impactful, equitable, cost-effective, and sustainable solutions. Many social good leaders struggle to quantify and communicate their impact effectively. The solution - **A data driven approach**. Remember, it is not about counting outputs...it is about value outcomes. Measure what matters. Leverage impact data and transform your fundraising efforts.   From T.J. McGovern - [(2) Post | LinkedIn](https://www.linkedin.com/posts/t-j-mcgovern-mpa-1258b47_impactmeasurement-fundraising-nonprofitsuccess-activity-7242140339644329984-iJzR/?utm_source=share&utm_medium=member_ios)   **BE FUNDABLE + BE FINDABLE + BE SMART** ![](https://extendedimpact.com/hs-fs/hubfs/image-png-3.png?width=498&height=498&name=image-png-3.png) The secret is...your brand is the engine and fundraising is the fuel. Your brand sets the stage. Fundraising fills the seats. Stop chasing donations. Do this… **BE FUNDABLE** Center on a specific problem. Serve a defined group of people. Focus the mission and intervention. Measure a few outputs and outcomes. Make your vision powerful and tangible. Get the right team members in the right seats. Select a few 3-year, annual, quarterly priorities. Back your goals with routines & internal comms. **Being Fundable** means showing donors why you exist, what you do, where you’re going, who will do it, how to get there, and when it will be done. This is your theory of change and strategic plan (your brand). Fundraising results follow!  **BE FINDABLE** Analyze competition in your landscape. Determine what makes you unique. Decide which audiences to target. Communicate value propositions. Show off a daring brand personality. Develop bold messaging and storytelling. Execute a marketing communications plan. Partner with corporate CSR to amplify the cause. Ensure your online presence and website are optimized. **Being Findable** means occupying a distinct space in the minds of your ideal funders, plus routinely communicating your promises. This is your positioning strategy and marketing communications (your brand). Fundraising results follow!   **BE SMART** You don’t raise more money by hiring more development staff, filling out more grant applications, applying for more awards, seeking more foundation meetings, and creating more donor prospect lists. High-value funders (corporations), high-net-worth individuals, and trust funds are increasingly being proactive in who they fund and accept applications from. 80/20 everything! Analyze your strengths. Reallocate limited resources to the areas of highest return. Execute, measure, and optimize. In part from Kevin L. Brown   If you'd like to have a conversation about optimizing your organization, [click here](https://meetings.hubspot.com/don207/lets-connect).   [Impact](https://extendedimpact.com/en/principle-impact/tag/impact), [Principles](https://extendedimpact.com/en/principle-impact/tag/principles) ## Related posts [![Sifting for opportunities image](https://extendedimpact.com/hs-fs/hubfs/AI-Generated%20Media/Images/The%20image%20portrays%20a%20serene%20sunlit%20garden%20filled%20with%20lush%20green%20plants%20and%20vibrant%20flowers%20in%20full%20bloom%20In%20the%20center%20a%20man%20kneels%20by%20a%20small%20stream%20his%20fingers%20sifting%20through%20the%20soft%20white%20sands%20revealing%20glimmers%20of%20diamonds%20that%20catch%20the%20ligh-1.jpeg?height=200&name=The%20image%20portrays%20a%20serene%20sunlit%20garden%20filled%20with%20lush%20green%20plants%20and%20vibrant%20flowers%20in%20full%20bloom%20In%20the%20center%20a%20man%20kneels%20by%20a%20small%20stream%20his%20fingers%20sifting%20through%20the%20soft%20white%20sands%20revealing%20glimmers%20of%20diamonds%20that%20catch%20the%20ligh-1.jpeg)](https://extendedimpact.com/en/principle-impact/uncover-your-own-acres-of-diamonds) [Leadership](https://extendedimpact.com/en/principle-impact/tag/leadership), [Principles](https://extendedimpact.com/en/principle-impact/tag/principles) ## [Uncover Your Own "Acres of Diamonds"](https://extendedimpact.com/en/principle-impact/uncover-your-own-acres-of-diamonds) ![Picture of Don Stephenson](https://app.hubspot.com/settings/avatar/ad16b434abce58fa4657cf2b515cc35f) [Don Stephenson](https://extendedimpact.com/en/principle-impact/author/don-stephenson) Apr 13, 2025 1:59:04 PM And now for another Impact Principle. [Read more](https://extendedimpact.com/en/principle-impact/uncover-your-own-acres-of-diamonds) [![](https://extendedimpact.com/hs-fs/hubfs/Small%20hinges%20swing%20big%20doors.jpg?height=200&name=Small%20hinges%20swing%20big%20doors.jpg)](https://extendedimpact.com/en/principle-impact/small-hinges-swing-big-doors) [Key Principles](https://extendedimpact.com/en/principle-impact/tag/key-principles), [Impact](https://extendedimpact.com/en/principle-impact/tag/impact), [Systems](https://extendedimpact.com/en/principle-impact/tag/systems) ## [Small hinges swing BIG doors.](https://extendedimpact.com/en/principle-impact/small-hinges-swing-big-doors) ![Picture of Don Stephenson](https://app.hubspot.com/settings/avatar/ad16b434abce58fa4657cf2b515cc35f) [Don Stephenson](https://extendedimpact.com/en/principle-impact/author/don-stephenson) Mar 8, 2024 11:17:52 AM [Read more](https://extendedimpact.com/en/principle-impact/small-hinges-swing-big-doors) [![Image](https://extendedimpact.com/hs-fs/hubfs/Learning%20Never%20Ends%20written%20on%20the%20road.jpeg?height=200&name=Learning%20Never%20Ends%20written%20on%20the%20road.jpeg)](https://extendedimpact.com/en/principle-impact/a-journey-of-learning-to-maximize-your-organizations-performance) [Strategy](https://extendedimpact.com/en/principle-impact/tag/strategy), [Leadership](https://extendedimpact.com/en/principle-impact/tag/leadership), [Impact](https://extendedimpact.com/en/principle-impact/tag/impact), [Systems](https://extendedimpact.com/en/principle-impact/tag/systems), [Partnerships](https://extendedimpact.com/en/principle-impact/tag/partnerships), [Fundraising](https://extendedimpact.com/en/principle-impact/tag/fundraising), [Principles](https://extendedimpact.com/en/principle-impact/tag/principles) ## [A journey of learning to maximize your organization's performance.](https://extendedimpact.com/en/principle-impact/a-journey-of-learning-to-maximize-your-organizations-performance) ![Picture of Don Stephenson](https://app.hubspot.com/settings/avatar/ad16b434abce58fa4657cf2b515cc35f) [Don Stephenson](https://extendedimpact.com/en/principle-impact/author/don-stephenson) Dec 15, 2023 3:18:09 PM In last week’s introductory post, we shared Extended Impact’s North Star. [Read more](https://extendedimpact.com/en/principle-impact/a-journey-of-learning-to-maximize-your-organizations-performance) [linkedin-in icon](https://www.linkedin.com/in/donstephenson) - [Home](https://extendedimpact.com) - [About](https://extendedimpact.com/about) - [Contact](https://extendedimpact.com/contact) - [Services](https://extendedimpact.com/services) --- [![Logo](https://extendedimpact.com/hs-fs/hubfs/EIMG%20stone%20pyramid-1.jpg?width=500&height=500&name=EIMG%20stone%20pyramid-1.jpg "Logo")](https://extendedimpact.com/) 11 Parklands Dr., Unit 1227, Bluffton SC 29910 Email: [don@extendedimpact.com](mailto:don@extendedimpact.com)  Direct: (843) 940-7012 Copyright © 2026, Extended Impact Management Group LLC ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Don Stephenson", "url" : "https://extendedimpact.com/en/principle-impact/author/don-stephenson" }, "dateModified" : "2025-04-30T14:49:07.031Z", "datePublished" : "2025-04-30T14:47:19.000Z", "headline" : "Build an Optimized Organization!", "image" : [ "https://extendedimpact.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20vibrant%20office%20environment%20with%20a%20diverse%20group%20of%20professionals%20engaged%20in%20a%20collaborative%20meeting%20A%20large%20screen%20displays%20colorful%20infographics%20that%20emphasize%20key%20principles%20of%20optimizing%20an%20organization%20highlighting%20terms%20like.jpeg" ], "mainEntityOfPage" : { "@id" : "https://extendedimpact.com/en/principle-impact/build-an-optimized-organization", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://extendedimpact.com/hubfs/EIMG%20stone%20pyramid-1.jpg" }, "name" : "Extended Impact Management Group LLC" } } ```